Your Data Is Your IPR — We Treat It That Way
As a Data Management Company in Delhi, the first thing we tell every new Client is that their Data is their IPR, not ours — and we run our Database Management Services in Delhi on that basis. We sign mutual non-disclosure agreements ahead of any Campaign, and we do not treat that agreement as a formality: Data supplied to Marketcare is used strictly for the purpose it was imparted, to manage the relationship with a Client's Prospects and Customers and to optimize Lead Generation, Client Retention or Relationship exercises, with updates and uploads run only on a mutually agreed frequency.
Our Database & Data Management Services
We are one of the Database Services for Businesses in Delhi that Clients turn to for the full lifecycle of a Database, not just one stage of it:
- Database procurement — sourced from our own captive Database or through Secondary Research into Prospective B2B market segments across India, supplemented by a range of Data List partners for up-to-date Prospect information across Industries
- Data list refinement and cleansing — reworking a Client-supplied or procured Database to correct for change in the Prospect Organization, since the Decision maker identified is not always the Purchasing decision maker, and re-identifying Prospective decision-makers as records age
- CRM-managed relationship handling — once Data is sourced or cleansed, we manage the Client relationship through our in-house CRM, reporting outputs on a pre-decided frequency
Data Security Without Compromise
As a B2B Database Provider in Delhi, security is not an add-on to our Database Management Services — it is run under the same discipline across every Account. Every engagement operates under mutual non-disclosure, Data is kept segregated between Clients, access is limited to the Resources assigned to that engagement, and records are returned or destroyed at the end of the Campaign in line with the governing contract. Full detail on how this plays out for a specific Industry Client is on our Clientele page.
Data Analytics for Business Enhancement
Customer Data Analytics can return significant rewards for a Client's Sales, Marketing and Customer Service functions, provided the volume of Data from Customers, public records and external Databases is actually turned into decisions rather than left sitting in a spreadsheet. We evaluate the Sales and Marketing tools best suited to a Client's own Data, and extract Reports tailored to their audience — Managers generally want the non-parametric, big-picture Reports that show what is happening, while Engineers and technical teams need the more detailed parametric analysis behind it, so we build both into the same Reporting cadence rather than forcing one format on every Stakeholder.
Who We Serve — B2B Database Solutions
Our Database Management Services in Delhi have run across a wide spread of Industries, each with its own Data, Compliance and Refinement needs:
- Non-profit Organizations, including Donor Database management for our Donor Retention Partnership with UNICEF since 2012
- Automotive
- Telecom
- Healthcare
- Consumer Durables and ITES
- Real Estate
See our Clientele page for how each of these Database Campaigns was run.