About IGI Marketcare, an ITES & Digital Services Company in Delhi

Who We Are

About IGI Marketcare: we are an ITES company in Delhi that has worked upon Data provided by Clients since 2012, either assisting them with actionable Insights from Market Research Studies, or acting as their Client Relationship and Business enhancement arm through Lead Generation and Database Management. As an ITES and Digital Services Company in Delhi, we combine Telemarketing, Digital Marketing and in-house CRM capability under one roof, so Clients are not stitching together Insights from separate vendors. In nutshell, we provide KPO (Knowledge Process Outsourcing) Services to Clients looking for productive solutions, assisting them to achieve their operational goals through high value Research, process expertise and analytical skills.

Our Founder and CEO brings almost 35 Years of cross-domain experience in Marketing functions, having worked with the best known National and International Brands and Organizations, and traversed his way up the hierarchy while working in varied Capacities, where he was recognized for his contributions by Clients and Management alike. He always believed in a focused approach and Customer Delight, and we at Marketcare have inherited the same zeal, sensitivity and purpose of becoming a true extension of our Clients' Business interests.

Our Journey Since 2012

IGI Marketcare initiated Business as a Full-fledged Market Research Firm, having conducted Qualitative and Quantitative Studies while associated with some of the best MR Companies and Clients globally. From this Research foundation we grew into Lead Generation, Client Retention and Business Upgrades through Relationship Marketing, generating relevant Data through Secondary Research and transforming it into Business Information for our discerning Clients. We firmly believe in servicing our Clients Qualitatively rather than working with very many Clients at once, aiming instead for an in-depth understanding of each Client's Business and Market-base, so that Business practices can be steered and adapted for a long-term association.

Our Business Philosophy — The Relationship Matrix

"Adapting our Client's Business Principles for a seamless support, while shadowing their Corporate objectives and Business Practices to attain desired Efficacy by effectively displaying our Skills and Capability, through Integrity for a meaningful Business association."

This Relationship Matrix is what makes us a Relationship Marketing Company in Delhi first, and a Data or Call Centre vendor second: every Campaign is built around sustaining, retaining and reacquiring a Client's own Customers or Donors, not just adding fresh names to a list.

Industries & Clients We Serve

Working out of Marketcare Delhi NCR, we have run Campaigns across a wide spread of Industries, each with its own Data, Compliance and Relationship needs:

• Non-profit Organizations, including Donor Retention and Reacquisition for UNICEF since 2012
• Automotive
• Telecom
• Healthcare
• Consumer Durables and ITES
• Real Estate

See our Clientele page for how each of these Campaigns was run.

Why Businesses Trust IGI Marketcare

Trust is built through consistent, trained People and transparent Systems, which is why we invest deliberately in both.

Training and Retaining IGI Marketcare Resources

We hire Resources for Customer Relationship and Data Analysis for our In-house KPO, after careful screening of candidates against a well-etched selection criteria; in most situations we hire Trainee Resources whom we prefer to train, groom and grow organically, though we do hire Experienced Resources, keeping experienced hiring limited to higher-up positions. We provide extensive coaching, training and role playing using mock-calling methodology for the Tele-callers, so our Telemarketers sound like corporate executives with a purpose to building Relationships with the End-client on behalf of the Client. We offer a homogenous and warm work culture at IGI Marketcare, and the focus on work environment, Individual Career growth and Compensation package, besides Performance Incentives, directly facilitates the Retention of Individuals here, which in turn results in improved Business outputs for our Clients.

CRM Application

We are a CRM (Customer Relation Management System) enabled Organization. This in-house built CRM is redesigned for each Business campaign, with access given to our Clients if they so wish, so they can capture the entirety of the Campaign for useful Insights, and feed back any comments in the process, offering them total transparency. Our Clients can access and receive Leads on a real time-basis. We are confident that our sincere approach and technological advantage means our Client's Campaign serviced by IGI Marketcare will repay itself many times over, both in the immediate future and in the long-term gains from the association.